Chuyên mục: News, Report & Insight

Problem | Solution #3: MANAGING GLOBAL – LOCAL CULTURE Managers and artists now require labels to break them more quickly, or simultaneously, across multiple markets. The requirement exposes some of the limitations of labels’ current structure and corporate culture: 1. Informal collaboration is required (as opposed to the systematic global decision making that drives strategy […]

PRE-STREAMING In the pre-streaming era, the music market was a constant flow of “push and pray”. 1. In label side, they would use the single as the shortcut to finding an audience on which to propel the artist, and even more importantly, their latest album. 2. In radio stations side, they were largely in lockstep, […]