Chuyên mục: Music Business

Even in COVID-19, when almost all artists’ activities are frozen, Big Hit Ent still achieved estimated 49.7 million KRW in operating profits in the 1st half of 2020, in which selling merch and goods accounted for a large proportion, according to their latest financial report. This fact has urged me to learn more about merchandising. […]

In music business, there are three revenue streams – one generated through the utilization of a song, one generated from live performances of that song, and one from the utilization of a particular recorded performance of that song. At the head of each revenue stream is a creative act – a song is written, a […]