PART I: BEYONCÉ’S STREAMING STRATEGY Netflix, Tidal and Spotify are the three major platforms by which Beyoncé segments her fandom. WHAT HAPPENED? A lot of people were surprised that Beyoncé’s Homecoming documentary went to Netflix. Others were also surprised that Homecoming: The Live Album is widely available and not a Tidal exclusive. Despite her ownership stake in Tidal, the […]
Muniverse 